The age of making a sale and saying farewell is over for businesses. Today’s empowered consumers want relationships with the brands they’re aligned to, over and above excellent products and services, of course. The most successful relationships, as any psychologist will tell you, involve communication – and not just on…
The meeting up of content marketing and public relations as an ‘inevitable marriage’. This makes total sense, because PR involves communication and most of the communication today is performed through digital mediums. Content marketing has changed the way public relations professionals do their jobs, broadening the scope of both message…
The PRSA offers the following definition of public relations: “…a strategic communication process which builds mutually beneficial relationships between organisations as well as their publics.” When most of us think about public relations, we see a corporate individual with slightly dishevelled hair, answering multiple telephones at once while cradling wads…
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