Public Relations Blog

DSM Digital School of Marketing - external PR
What is external PR?
Managing public relations may appear to be a task that does not require constant effort however, in order to be effective PR strategies need to be implemented by someone with experience and knowledge of the industry. A public relations consultancy will understand the best strategies for marketing your business and…
DSM Digital School of Marketing - internal pr
What is internal PR?
The internal PR is an important part of any organisation’s communication strategy. That is, management’s vision for internal PR should be that it is something the organisation cannot do without. In perspective, the term ‘internal Public Relations’ refers to those who work, as well as have a role in, an…
DSM Digital School of marketing - internal communications plan
How to carry out an effective internal communications plan
Internal stakeholders are those people and groups within the company. They include the employees, the managers as well as the directors of the business in addition to its owners or shareholders. Communications with these people assist with creating a positive attitude inside the company. This is specifically important when economic…
DSM Digital School of Marketing - PR professionals
Why PR professionals need to have solid writing skills
Public relations (PR) professionals at all levels in industry are required to have solid writing skills. This is because PR professionals are responsible for putting together communication materials which are intended to influence the attitudes and/or behaviours of key members or groups in the public. Many employers need candidates for…

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