Individuals who decide to become digital public relations officers (PROs) are responsible for building, as well as maintaining, a positive public image for a business or organisation. Digital PROs create messaging for the media, which range from press releases to social media messaging. These shape the public opinion of the…
A Public Relations (PR) executive is accountable for handling all public relations activities for a company. The term ‘public relations’ refers to a planned communication process which is responsible for building relationships that are mutually beneficial between an organisation and their audience members. PR executives assist a business or individual…
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