Public Relations Blog

DSM Digital School of Marketing - digital PR
What are the essential aspects of digital PR?
One of the most remarkable ways in which digital PR differs from traditional PR is that it is possible for you to engage with your audience more personally as well as directly than ever before. In fact, engagement is a critical element to successful digital PR. While the openness and…
DSM Digital School of Marketing - digital PR
What is digital PR?
If selling a product is the primary goal of any digital marketing campaign, selling the brand itself comes a close second. This is the essence of digital public relations: monitoring what is said about a brand and then directing the conversations around it in order to maintain the brand’s public…
Digital School of Marketing - digital PR
What are the steps in a digital PR campaign?
Digital PR performs well. It doesn’t just ‘perform’  – it works extremely well if you make use of it in the correct way. Digital PR only works well when it’s supported by a good PR strategy. As you will be devoting a part of your digital marketing budget on PR,…
DSM Digital School of Marketing - digital marketing
How to understand customers in a digital marketing environment
In an age where trends shift more rapidly than the weather, understanding who your customer is – as well as what makes them tick – is critical to a digital marketer’s success. We need to know who our prospects are, what they enjoy doing online, what they expect from online…

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