The public relations profession is more than sending out the odd press release and building good relationships with the media. Public relations officers are tasked with optimising ALL communication between the company and the public. This can involve anything from assessing the way a logo makes customers feel, through to…
Public Relations (PR) consists of any purposeful communications between an organisation and its public that aim to generate goodwill. Both marketing and public relations are the major external functions of the firm. Also, they both share a common ground regarding product publicity as well as consumer relations. Together, however, they…
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