Public Relations Blog

DSM Digital School Of Marketing - digital public relations
Digital Public Relations 101
Digital Public Relations or “earned media” is a superb marketing channel. As with every element of marketing digital PR needs to have a process around it. Moreover your digital public relations outcomes are only as good as your story. Is Public Relations (PR) still relevant today? How do almost instant…
DSM Digital School Of Marketing - PR Pros
How Can PR Pros Can Humanise Their Brands With Social Media?
PR as well as social media go hand in hand. Public relations and social media networking are able to humanise your brand. It is called the communications industry, after all. However, how can you – as a PR pro – make use of social platforms to humanise your client’s brand…
DSM Digital School of Marketing - artificial intelligence
How to Utilise Artificial Intelligence in Public Relations
Artificial intelligence (AI) has the ability to change the way we handle PR and marketing communications. AI is an umbrella term for technologies which enable machines in order to perform cognitive tasks-such as seeing, writing, moving, reading, or analysing data – as-well or better than – humans. AI technologies may…
DSM Digital School of Marketing- Digital PR
How Does Digital PR Improve Brand Awareness?
A digital PR strategy is an established tactic which will increase awareness of a brand online. When done right, digital public relations can be one of the most cost-effective ways in order to promote a business at scale. We find that the most effective brands are those that look beyond…

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