Digital Public Relations or “earned media” is a superb marketing channel. As with every element of marketing digital PR needs to have a process around it. Moreover your digital public relations outcomes are only as good as your story. Is Public Relations (PR) still relevant today? How do almost instant…
Artificial intelligence (AI) has the ability to change the way we handle PR and marketing communications. AI is an umbrella term for technologies which enable machines in order to perform cognitive tasks-such as seeing, writing, moving, reading, or analysing data – as-well or better than – humans. AI technologies may…
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