Nowadays, the reputation of a brand progressively influences the buying decision of prospective customers. In a heavily digitalised society, organisations are constantly being evaluated and are able to get public feedback via social media platforms at any point of day or night. This means that it is especially important for…
Public relations is predominantly a relationship-based profession, but there are countless other activities and responsibilities that are often laborious and menial. With a lot of PR activity taking place online and in digital spaces, technological advances are making the lives and jobs of public relations workers much easier. This article…
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