Public Relations Blog

DSM Digital School of Marketing - digital public relations professionals
Why digital public relations professionals need solid writing skills
Digital public relations professionals, at all levels, are required to have solid writing skills. These professionals are responsible for putting together communication materials which are intended to influence the attitudes and/or behaviours of key members of the public. Many employers need candidates for digital public relations positions in order to…
DSM Digital School of Marketing - digital public relations
How to use LinkedIn for digital public relations
Go and visit LinkedIn. Search for a business and you will find that if a company is serious about exposure, digital public relations as well as popularity, they will be present on this platform. This includes: Professional people seeking new employment positions, Those other people who already have positions but…
DSM Digital School of Marketing - digital PR
What a digital PR professional needs to know about media relations
A significant part of the digital public relations profession includes working with the media. Digital PR seeks to gather publicity that benefits a client. Therefore, learning the best way to develop as well as manage relationships with reporters and editors is essential to your outreach strategy. What is media relations?…
DSM Digital School of Marketing - online reputation
How to manage your online reputation
Managing your online reputation essentially means responding to comments made by the community. Since the web is built on the principle of user-generated content – media created about your brand by your community – you need to have a good response strategy in place to address not only your own…

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