Public Relations Blog

DSM Digital School of Marketing - public relations
How To Use A Company Website For Building Public Relations
Things in the public relations space have changed significantly. Print media is on a downward fashion – although it’s still an extremely valuable PR tool – and touching a wider audience through social and digital media has taken off like a rocket. With the significance of digital media growing at…
DSM Digital School of Marketing - radio advertising
How To Be Successful At Radio Advertising? Learn more.
Radio advertising is still effective ways to communicate with a large number of people. While millennials may be turning away from radio, there are millions upon millions of consumers who find this free resource valuable. And even then, there are a number of different ways to get into ad-supported free…
DSM Digital School of Marketing - public relations
How To Make It Easier For Journalists To Cover Your Public Relations Story
Whether you’re looking to boost your public profile or are hoping to get the word out about a new product, media coverage (as a vital part of public relations) is one of the absolutely ways in order to get your company noticed. Unfortunately, though, getting press coverage isn’t a simple…
DSM Digital School of Marketing - brand
How Is Modern Culture Is Driving Brand Communications?
You just need to travel abroad or to spend time with individuals who don’t come from the same place as you, in order to see the impact of culture on your brand. The way in which an individual acts, interprets or responds to various situations will be, to a greater…

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