Public Relations Blog

DSM Digital School of Marketing - PR
What Every Newbie Entrepreneur Needs To Know About PR
Entrepreneurship is all around us. Freelancers, who are also called solo or micro-entrepreneurs, are part of SMEs (small and medium-sized enterprises. The term “gig economy” is widely used but, unfortunately, downplays the desire to work for yourself because it implies that you’d be hustling for small gigs. The opposite is…
DSM Digital School of Marketing - public relations
Why Do We Need Public Relations?
The function of public relations is to help to manage a business’ reputation. How? Let’s have an idea about it. Trusted media connections are prerequisite reputation management. For an instance in your business journey, you will confront terrible situations such as advertising gone wrong or unhappy customers hitting out on…
DSM Digital School of Marketing - public relations
Why Public Relations Is Very Important For Your Business
Whatever the industry, trust plays a massive role when it comes to defining the success of an organisation. Without trust, an organisation leaves potential sales on the table. In order to bridge that trust-gap between a business as well as its would-be clients or customers, the organisation can hire someone…
DSM Digital School of marketing - media auditing
What Is A Media Auditing?
Is your change-making organisation interested in securing a regular stream of high-quality media coverage? If so, thinking up a creative pitch which positions your work as newsworthy is not the primary step, nor is building a list of reporters in order to reach out to. Before you even think about…

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