It’s a popular mistake made by brands and other businesses when they think that social media marketing is going to be straightforward. There are 14-year-olds on YouTube who go viral, we’ve all thought at some point, so how difficult can it really be? However, running successful social media campaigns is…
The most popular communication symbol of the 21st century, the hashtag, holds some very real power as a mechanism in engaging with consumers. Frequently, it’s an afterthought, utilised as an addition after the planning stage of a campaign is done and dusted. So how should you engrain the symbol into…
As a social media marketing medium, TikTok is proving to be quite successful for small businesses, The video-sharing platform [TikTok] has been credited with bringing back the short-form video and a social media culture which is less focused on carefully curated aspirational content, but rather bite-sized pieces of entertainment which…
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