Have you included influencer marketing in your digital marketing mix? Developing a world-class influencer marketing strategy is a phenomenal way to build trust, produce high volumes of content and break the noise! However to succeed with influencers, you first need to have a strong influencer marketing strategy in place. When…
Social media marketing can be utilised as a universal tool for scaling advertising, marketing as well as communicating with new audiences. However, are companies using this marketing strategy to its full potential? By using social media, brands can effectively set the tone of voice and build an online image and…
Attempting to build a brand on social media without a well-defined strategy can be completely counterproductive. You’ll find yourself merely posting for the sake of it, with little rhyme or reason. As a result of this haphazard approach, you’ll see no return. A social media strategy clearly defines how your…
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