In today’s changing communication environment, Workforce advocacy and PR are not two distinct strategies — they’re simply different faces of the same coin. With brands seeking to push trust, authenticity, and reach, empowering employees to speak out as advocates is increasingly one of the most powerful public relations tools. Employees who post…
Amidst the corresponding communication transformation, public relations campaigns have become one of the most effective weapons for shaping how the public perceives something. Excellent public relations campaigns can have a lasting impact, connecting audiences to organisations, getting them to engage or making them feel something. (More than just promoting, these tactics create…
In today’s socially aware world, sustainable development is becoming an increasingly important goal for companies and consumers. There is increasing pressure on companies to be responsible, mitigate their environmental impact and play a role in social and economic well-being. PR holds value for stakeholders by informing them of these sustainable business practices. Good…
The aviation industry is among the most complex and regulated sectors worldwide. Maintaining public trust is paramount as millions of passengers take to the air daily. In the world of aviation, public relations are not only about communication but also about influencing public opinion, managing emergencies, and establishing enduring connections with key…
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