DSM Digital School of Marketing - Site Design
How to Optimize Your Site Design for Faster Load Times
In today’s fast-paced digital landscape, site optimisation is paramount for delivering an exceptional user experience and staying ahead of the competition. Businesses can significantly improve their online presence by focusing on load time reduction, web performance, and speed enhancement. Page load optimisation is a critical aspect of website efficiency. Improving image quality,…
DSM Digital School of Marketing - Gen Z
Gen Z Website Design Tactics
In the digital realm primarily influenced by the Digital Generation, acquiring expertise in website design strategies customised to their tastes is essential for success. Understanding their unique behaviours and expectations can guide the creation of websites that resonate with this audience. The Digital Generation, from the mid-1990s to the early…
DSM Digital School of Marketing - Hero Image
Hero Image Revolution: What’s Hot and What’s Not in Web Design
The hero image, that all-important visual at the top of your website, constantly evolves.  Once static and forgettable, hero images are dynamic tools that captivate audiences and drive engagement.  Let’s explore the hottest trends transforming hero images and some past practices fading away. In Captivating Motion – Hero Videos Take…
DSM Digital School of Marketing - Web Design
The Importance of Responsive Web Design
The significance of responsive web design is crucial. Given the prevalent usage of mobile devices, optimising websites for diverse screen sizes and devices has become imperative. Here’s why responsive web design is vital: Responsive web design guarantees that websites function flawlessly and are readily accessible on mobile devices, offering users a smooth browsing experience…

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