DSM Digital School of Marketing - White Space
How to Effectively Use White Space in Web Design
Using white space, also known as negative space, is paramount for creating visually appealing and user-friendly interfaces in web design. It refers to the empty areas between design elements on a webpage. It’s not just about leaving areas blank; it’s about purposefully utilising space to enhance the overall layout and…
DSM Digital School of Marketing - User Engagement
Enhancing User Engagement
Enhancing user engagement is a complex and essential component of a successful digital experience strategy. It encompasses various elements aimed at encouraging active participation, fostering meaningful interaction, and building a sense of community among users. User-centred design is not a luxury, it’s a necessity. It ensures that the digital experience is tailored…
DSM Digital School of Marketing - Accessibility Design
Introduction to Accessibility Design
Accessibility design is a fundamental principle in design and development, representing a paradigm shift towards inclusivity, equality, and user-centricity. Imagine a world where everyone can use anything, anywhere! That’s the core of accessibility design. It ensures that digital content, physical spaces, products, and services are usable and welcoming for everyone,…
DSM Digital School of Marketing - CMS
How to Choose the Right CMS for Your Website
Understanding your website’s needs is the cornerstone of a successful online presence. Website optimisation involves a deep dive into various aspects of your online presence. The goal? Ensure your website aligns perfectly with your business objectives while simultaneously captivating your target audience. Conducting a website requirements analysis is essential. This…

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