DSM Digital School of Marketing - user experience
Enhance User Experience: Optimize for Mobile Responsiveness
Mobile optimisation ensures that your website provides a seamless user experience and is easily accessible on any device. A responsive design is crucial for creating a mobile-friendly website, as it adjusts the layout based on screen size and orientation. This enhances mobile usability and aligns with mobile-first indexing, prioritising mobile…
DSM Digital School of Marketing - Parallax Scrolling
The Evolution of Parallax Scrolling
Dynamic scrolling, previously celebrated as a groundbreaking innovation in web design, has undergone substantial evolution, fundamentally transforming user interactions and narrative techniques. Initially introduced as a technique to create depth and immersion, parallax scrolling has transcended its novelty to become a staple in digital design. At its core, parallax scrolling…
DSM Digital School of Marketing - Brand Perception
The Impact of Web Design on Brand Perception
In the digital age, a brand’s online presence often marks the first encounter with potential customers, underscoring the significance of web design in shaping brand perception. Brand identity, manifested in logos, colours, and messaging, is integral to web design. A visually captivating website that reflects brand aesthetics strengthens visual branding…
DSM digital School of Marketing - UI
A Beginner’s Guide to Understanding UI Basics
UI fundamentals are essential for creating intuitive and engaging digital experiences. Interface design basics encompass various elements and principles crucial for effective UI design. Let’s delve into the UI essentials that every beginner should grasp. UI elements are the building blocks of interface design, including buttons, forms, menus, and more. Understanding…

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