The pandemic changed consumer habits, market conditions, and industries. Effective brand management is crucial in the post-pandemic world we live in today. Brand loyalty and relevance are being tested as companies actively reevaluate shifting customer expectations, digital transformation, and economic uncertainty. In this age, brands are expected to be authentic, socially responsible, and…
Brand management has always been an ever-evolving discipline, and recent technological advancements, changing consumer expectations, and the effects of worldwide events have only intensified the pace of change. In a digital-first era, brands need to be more than recognisable—they need to be agile, have a purpose, and be inextricably linked to their…
Ethics is a huge part of product management. The four quadrants of Product Oversight constantly grapple with the struggles of building, launching, and managing products—a responsibility that can have profound implications for ethical practices. Ethics frames the manufacturing, selling, and usage of products, from protecting users’ rights to fostering inclusion…
AI tools have transformed how people work in marketing, giving them excellent resources that make them more efficient, customer-in-tune, and data-driven than ever. With AI tools, marketers can automate tedious tasks, target marketing content, study trends, and optimise real-time campaigns. Considering how crucial digital strategies are for businesses today, artificial intelligence…
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