Digital Marketing Blog

Digital School of Marketing-Artificial Intelligence
AI-Powered Deep Learning Applications in Visual Content Marketing
As part of artificial intelligence (AI), deep learning transforms visual content marketing and helps businesses create, optimise, and personalise images, videos, and graphics more accurately than ever. With shoppers’ attention spans decreasing and the appetite for content only growing, brands are using deep learning to amplify their visual storytelling capabilities and…
Digital School of Marketing-Artificial Intelligence
Integrating Artificial Intelligence with Marketing Automation
AI (Artificial Intelligence) is revolutionising the marketing world, enabling companies to automate tasks, optimise campaigns, and provide personalisation at scale. When used with marketing automation, AI enhances productivity, increases user engagement, and drives data-driven decision-making. This mix allows marketing teams to remove process friction, predict customer behaviour, and tweak content for greater conversion.…
Digital School of Marketing-Artificial Intelligence
AI for Real-time Analytics and Decision Making
The emergence of artificial intelligence (AI), real-time analytics and decision-making is rapidly evolving, allowing enterprises to process massive datasets, mine insights from them and act on the changes within their ecosystem almost instantaneously. AI-Powered Analytics: Real-time monitoring of customer behaviour and trend detection has become one of the most significant…
Digital School of Marketing-Brand management
The Role of Employee in Team Brand Management
Today, it is essential for a successful business to have a managerial brand of employees. That is ensuring workers equate to the brand and embody and articulate it effectively. Others working for a company are the face of the brand and influence how buyers, clients, and other stakeholders perceive it.…

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