In the competitive travel and tourism business, managing your brand is essential. Travellers seek immersive experiences, reliable services, and memories to last a lifetime. Creating a solid, trustworthy brand can support differentiation in the marketplace for any business. Strong brand management attracts new customers and is essential for trust and…
Owning brand experience in this cluttered space is critical to establishing a strong footprint in the entertainment business. From celebrities to production companies, brand management influences the way people think. It maintains fans’ interest and ensures businesses can continue functioning in an ever-changing industry. The Importance of Brand Management in…
In today’s market, where the consumer is concerned about doing the right thing by society, brand management and corporate social responsibility (CSR) go hand in hand. Since consumers attach importance to companies that reflect their values, CSR should become an integrated part of their brand plans. By integrating branding and…
Brand management is integral to success in today’s fast-paced tech sector. In a scenario where tech companies are forced to compete for their business and retain customers while meeting evolving consumer demand, there is hardly any scope for falling apart. Slowly, few must resort to innovative tactics, both strategic and…
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