A broadcast medium such as radio can be very effective in reaching a key demographic. Because most radio stations are limited to a particular genre of music – such as pop, classical, urban or country – their listeners often possess similar characteristics. In combination with accurate marketing research, a radio…
Your digital marketing funnel serves a critical purpose in your overall sales funnel. The intention of any marketing campaign is to lead the potential customer down a path to conversion using the general AIDA (attention, interest, desire, action) principle. With digital marketing, this funnel uses online platforms to walk consumers…
Your digital marketing strategy tells you how you’ll reach success, no matter how that success has been defined. The process is just as crucial as the outcome. Identify your unique capabilities. Have a good understanding of how to use these to your advantage while minimising threats. The process and tools…
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