The term ‘brand awareness’ can be defined as the extent to which an organisation’s branding is recognised and accepted in the target market. If most community members don’t know that a company exists, they have terrible brand awareness. Household names, on the other hand, enjoy amazing brand awareness without even…
As marketing professionals, we’re always looking for the next big thing. It’s a secret weapon capable of tripling our leads overnight. Unfortunately, we haven’t found the foolproof blueprint – yet. One step closer to it is taking a data-driven approach. Not only does it lead to better marketing projects, but…
Generally speaking, since the 1980s most advertising agencies have managed to move towards a shared structure. In the past, each specific agency offered a variety of different marketing services under one single roof. However, there has been a spectacular change in the landscape – and the copywriting industry hasn’t escaped…
Blog Categories
You might also like
- Use the Zero Moment of Truth to Benefit your Social Media Marketing
- Your Complete Guide to PPC Marketing Basics. Find out more.
- You Can Convey a Lot Of Meaning With Just One Graphic
- Would you make a great marketing manager?
- Win with Bona Magazine and the Digital School of Marketing
- Win a Digital Marketing Course Valued at R12 000
