The age of making a sale and saying farewell is over for businesses. Today’s empowered consumers want relationships with the brands they’re aligned to, over and above excellent products and services, of course. The most successful relationships, as any psychologist will tell you, involve communication – and not just on…
Do you own a small business? Maybe you’re a marketer starting out tasked with launching an advertising strategy for a small-business client. Marketing plans across the spectrum all feature basic, fundamental steps that are taken in sequence to execute the advertising plan. Get your notepad and pen. Here are four…
In 1994 the first banner ad was placed on HotWired, which is Wired magazine’s former website. It was purchased by a cellular network provider, AT&T, and read “Have you ever clicked your mouse right HERE? You will.” Many people started clicking on banner ads more for curiosity rather than incentivised…
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