Latest Digital Marketing Blogs

DSM Digital School of Marketing - marketing communications
How to design marketing communications
The term ‘marketing communications’ refers to the means which are adopted by companies in order to convey messages regarding the products as well as the brands they sell. This is either directly or indirectly to the customers with the intention to persuade them to make a purchase. There are a…
DSM Digital School of Marketing - Digital Marketing
Must-Have Digital Marketing Skills in 2020
As of the end of October 2019, there were approximately 4.48 billion people who used the Internet. Given the fact that there were  4.021 billion users in 2018, it is certain that the number of Internet users will grow exponential year-on-year. With the average South African spending over eight hours…
DSM Digital School of Marketing - skills
What Skills You Need As A Modern Day Sales Person
Working in sales often comes with a bad rep. in the movies, the stereotypical sales person is seen as either super pushy or completely uninterested. In reality, however sales people are among the hardest working people in the workforce. Today the world of sales has fundamentally changed. Gone are the…
DSM Digital School of Marketing - PPC
How you should plan your PPC spend with a low budget
Google’s PPC (pay-per-click) ads are becoming more and more popular as they give your brand a boost and help your company show up on the first page of the search engine results pages.  Using Google PPC ads helps to increase traffic to your site and speed up your conversion rate…
DSM Digital School of Marketing - Google calendar
How to utilise Google calendar as a project management tool
To enjoy success as a modern digital marketing project manager, you and your team must successfully employ a range of tools. Google Calendar is one such tool which is highly effective in project management. As a project manager in the media industry, you know that the best pieces of project…
DSM Digital school of Marketing -project management
How to do project management with less paperwork
Every person out there can agree that project management processes are essential to the success of a project. Documentation is, naturally, a critical part of this process. However, what takes place when this ever-increasing wave of paperwork gets to a dangerous level and begins to start seriously impacting on the…

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