Marketing a business? Here’s a question: What sets your brand apart from other similar brands? Every marketer worth their salt should know what truly differentiates the brands they promote from their competitors. However, unearthing that brand difference is tricky business. Once it has established a solid differentiator, the brand needs…
Christine Kane, the famous songwriter turned professional business coach, emphasises that core marketing messages aren’t a brand’s mission statement or company culture: “They are the basis of your marketing, of everything you communicate.” These are messages that speak to the very purpose of your marketing. To find your core marketing…
Brian Tracy, Chairman and CEO of Brian Tracy International writing for Entrepreneur.com, believes that The most essential activity of any entrepreneur is to clearly pinpoint the very best clients for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer.” No…
Improving written communication in a marketing environment may seem like a daunting task. The good news is it can be done and you, as a marketing manager, can effectively lead the way. To do this, start by using our five strategies for improved communication in the marketing department to: Increase…
Measuring and evaluating the success of a communications project once it’s brought to completion is a valuable project management practice. These two processes provide a learning opportunity for future undertakings, and, the opportunity to evaluate the true effectiveness of the project. In order to have a complete view of what…
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