Latest Digital Marketing Blogs

DSM Digital School of Marketing - sales funnel
How to manage a sales funnel correctly
If you’re merely beginning in the world of business, or if you have a successful company which is up and running, sales are your company’s essence. In the digital world of today, creating a website which converts visitors into viable leads is just the initial step. The inbound marketing/sales process…
DSM Digital School of Marketing - business plan
How to put together a business plan
A business plan is a written explanation of the future of your business. There is no need to make it more complicated. It is document which describes what you plan to do in the company as well as how you are planning to do it. If you write down a…
DSM Digital School of Marketing - long-tail keywords
How long-tail keywords will benefit your blogging
There is no doubt about it that long-tail keywords remain to be vitally important when we’re speaking about  search engine optimisation (SEO). In actual fact, this type of keyword is the foundation of an efficient SEO strategy. Don’t believe us? Well, have a look at the stats. Long-tail keywords represent…
DSM Digital School of Marketing - cross-cultural communication
What is cross-cultural communication in PR?
The term ‘cross-cultural communication’ refers to the communication which takes place between people who are different in any one of the following examples: Working styles, How old they are, The country that they come from, What their cultural background is, What race they are, What gender they are, as well…
DSM Digital school of Marketing - blogging as a marketing tool
How to make use of blogging as a marketing tool
The term ‘blog marketing’ refers to the process of reaching your business’ target market by making use of a blog. At first, business owners had a blog which was separate from their websites. However, today, it is possible for you to easily integrate the two in order to make it…

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