Latest Digital Marketing Blogs

DSM Digital School of Marketing - project management
What are the fundamentals of project management?
The term ‘project management’ refers to the application of knowledge, skills, tools as well as techniques to projects in order to meet project requirements. Project management is successfully carried out through the use of the processes such as: Initiating, Planning, Executing, Monitoring and Controlling, as well as Closing Projects can…
DSM Digital School of Marketing - social media content
The best ways to generate social media content. Find out more
There are millions upon millions of new social media posts that are added every single second to your favourite social media networks. In order to make sure that your content is seen, engaged with as well as acted upon, you need a strategy that works and delivers actionable results for…
DSM Digital School of Marketing - banner advertising
Is banner advertising still all it’s cracked up to be?
All of the clicks for online adverts are obtained from only 16% of Internet users. That means that, in terms of your digital marketing, if  you’re optimising your advert for this 16% of users this is a very small audience to capture. As customers become more digitally savvy (which is…
DSM Digital School of Marketing - duplicate content
Why is duplicate content on your website bad?
The term ‘duplicate content’ refers to chunks of content which are either completely identical to one another (exact duplicates) or are very similar. (The latter category is known as common or near-duplicates.) The term ‘near-duplicate content’ refers to two pieces of content that only have only minor differences between them.…
DSM Digital School of Marketing - business
How Will A Digital Marketing Course Help Your Business?
While it’s important to understand how completing a digital marketing course can help your business, it’s just as important to ask, ‘how important is digital marketing’ in today’s digital age of marketing and ‘where does this fit in to your overall marketing strategy’. Obviously it’s good to ask yourself these…
DSM Digital School of Marketing - manager
What is a Sales Manager?
A sales manager is responsible for overseeing the sales that a business makes: If the business sells to consumers, it’s called a business-to-consumer (B2C) business. If the business sells to other businesses, it’s called a business-to-business (B2B) organisation. Sales managers set sales goals, design training programmes for sales representatives as…

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