Latest Digital Marketing Blogs

DSM Digital School of Marketing - ad spend
How to protect your ad spend from irrelevant traffic
Digital marketing is indeed something to get excited about. The reasons for this are because it’s instant, relatively simple and advertising is extremely cost-effective. However, a lot of companies are still trying to achieve digital marketing as well as social media success. Unfortunately, in the process they are spending far…
DSM Digital School of Marketing - write an effective email
How to write an effective email
Email marketing has made great strides in the past few short years. However, with all the fancy new functionality brands are utilising, you know what’s quite odd? A well-written, plain-text email can do just as well (if not better) than a highly designed email with tonnes of bells and whistles.…
DSM Digital school of Marketing - launch new brand
How to launch a new brand
When you launch a new brand, you are launching an image, presenting a value proposition in addition to communicating how your products are different from you competitors. Thus, your brand launch strategy must address these functions and specify how you are going to push each one to the members of…
DSM Digital school of Marketing - websites speed
How can you optimise your website’s speed? Find out more.
The speed of a website makes a first impression about your company. This means that it’s important to understand that you won’t get another chance when it comes down to user experience.  Slow website speed is one of the most annoying things which will turn people off about the site.…
DSM Digital School of Marketing - website
How your website is your greatest digital marketing asset
It is possible for your website to be accessed from anywhere in the world, at any hour of the day. A website is the embodiment of accessibility as well as visibility in a world in which we’re seeing a persistent drift away from brick-and-mortar retailers to eCommerce, hence the increasing…
DSM Digital School of Marketing - marketing automation
How marketing automation changed history
Over the last number of years, marketing automation has become a $1.65 billion (approximately R2.45 billion at the time of writing). In addition, over 142 000 businesses rely on automated marketing in order to run as well as monitor many of their marketing efforts. According to research, the amount of…

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