Marketing yourself on digital channels allows you to create your own, very unique, brand that completely reflects your style, your objectives and skills set. This great news, right? Of course, it is, but it takes a lot of hard work and consistency to successfully build your brand on digital channels. …
A unique selling proposition (USP) is a characteristic of your product or service which differentiates you from your competitors. USPs must communicate clearly as to what your company offers, and why it is better than what your competitors offer. By emphasising USPs, companies can attract customers who resonate with what…
The benefits of a strong public relations strategy far outweighs complacency and praying for free publicity when the opportunity arises. A goal-driven and deliberate strategy can set you years ahead of your competition’s reputation and sales. Unfortunately, PR is notorious for being misunderstood and neglected but, when optimised, companies can reach…
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