Even in today’s economy, sales are able to create remarkably large profit gains by growing their profit core — in other words, selectively enhancing the profitability of their existing book of business. This has immense leverage. In most companies, between 10 and 15% of the customers are responsible for generating…
The sending of traditional sales letters is a slowly dying marketing activity. In the past, direct marketing professionals would send typed out or printed letters via the post to a prospective customer’s physical home or work address. Today, the majority of sales letters are either sent out via email or…
Blog Categories
You might also like
- Use the Zero Moment of Truth to Benefit your Social Media Marketing
- Your Complete Guide to PPC Marketing Basics. Find out more.
- You Can Convey a Lot Of Meaning With Just One Graphic
- Would you make a great marketing manager?
- Win with Bona Magazine and the Digital School of Marketing
- Win a Digital Marketing Course Valued at R12 000
