DSM Digital School of Marketing - leadership
Why leadership is important in a sales environment
Sales leadership is about the knowledge, attitudes, and behaviours which are used to influence people in order to achieve a desired mission. Leadership can have a formal or an informal aspect. Speaking of “leadership” as opposed to”leading” usually implies that the entities doing the leading have some “leadership skills” or…
DSM Digital School of Marketing - skills
What Skills You Need As A Modern Day Sales Person
Working in sales often comes with a bad rep. in the movies, the stereotypical sales person is seen as either super pushy or completely uninterested. In reality, however sales people are among the hardest working people in the workforce. Today the world of sales has fundamentally changed. Gone are the…
DSM Digital School of Marketing - Social media to sales
How to convert traffic from social media into sales
Social media has exploded. A total of 58% of consumers follow brands on social media. Facebook on its own has over 2 billion monthly active users. In addition, this social media networking giant is responsible for 85% of all e-commerce orders. Your company simply can’t ignore social media marketing anymore…
DSM Digital School of Marketing - customer service
Customer service hacks to increase sales
Customer service is an integral facet of any business. This aspect of your business is about how you address your customers’ issues, help them with your product as well as make sure they’re happy with their purchase. But beyond that, customer service can also assist you with reaching your other…

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